Branding & Animation
PORTFOLIO REVIEW
AIGA Student Event where Students Show Off Their Hard Work to Industry Professionals
➜ OVERVIEW
The San Diego AIGA Portfolio Review is an annual event where students can showcase their work to a panel of industry professionals. AIGA San Diego needed to develop a fresh look to market the event to graduating design students.
➜ APPROACH
“Find Your Groove,” was developed as a key message for the event, connecting the drive of students to find their own style to the a psychedelic 70s aesthetic. Colorful photography was liquified for a marbled effect.
Blazeface, from the Ohno foundry, was chosen for its ultra groovy interpretation of fatface typography—giving the brand an over-the-top look.
A series of posters, along with digital website and social media assets, were developed with a series of bright colors that ranges from warm pinks, purples, oranges, and blues.
