Branding & UI
UP THE GAME
Escape Room Conference that Highlights the Industry's Latest & Greatest Puzzles and Techniques
➜ OVERVIEW
Up the Game is a new conference that highlights developments in the rapidly growing escape room industry. The conference caters to all members of the industry, including escape room owners, entrepreneurs who are interested in entering the industry, and fabricators who are crucial in the development of the elaborate sets.
➜ APPROACH
Although escape rooms vary in their style and genre, Up the Game is inspired by the film noir genre for its connection to mystery and curiosity.
The dark gray monochromatic color palette is highlighted by a yellow accent for visual appeal. Shadowy silhouettes are a repeating element in brand imagery, creating a mysterious and disorienting look. Line elements along with typewriter fonts reference case folders that detectives have in their offices.
The exciting phrase “The Thrill of the Escape” is used as a core message through the marketing.
