
ILLUSTRATION & MARKETING
PASSION PLANNER
A Paper Planner Coach to Help you Live your Most Authentic Life


Passion Planner is a stationary company that values goals and dreams. Their social media channels aim to connect to their audience on a fun and meaningful way. By using a mix of Avenir and handlettering, it creates a nice balance and flexability in their branding, while keeping it fun and inviting.
For April Fool's Day, Hearto, Passion Planner's Mascot, was apart of a listing for a fake NFT. Custom motion graphics and illustration was used to create this video for social media.
Examples of product launches that my team had created. Each launch had it's own brand style that still related to the overall brand guide, but with some fun sprinkled in to keep it fresh! These featured a variety of products, from digital products to collaborations, to our main planners and accessories.
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